Writing a pitch

You've just bumped into a former client at the airport. After exchanging pleasantries, he asks you what your new company does. You open your mouth, and then pause.

Writing a pitch

But not everything expressed in words—even when organized and written down—is counted as literature. Those writings that are primarily informative—technical, scholarly, journalistic—would be excluded from the rank of literature by most, though not all, critics. Certain forms of writing, however, are universally regarded as belonging to literature as an art.

Individual attempts within these forms are said to succeed if they possess something called artistic merit and to fail if they do not. The nature of artistic merit is less easy to define than to recognize.

The writer need not even pursue it to attain it. On the contrary, a scientific exposition might be of great literary value and a pedestrian poem of none at all. The purest or, at least, the most intense literary form is the lyric poem, and after it comes elegiac, epic, dramatic, narrative, and expository verse.

Most theories of literary criticism base themselves on an analysis of poetrybecause the aesthetic problems of literature are there presented in their simplest and purest form.

Poetry that fails as literature is not called poetry at all but verse. The Greeks thought of history as one of the seven arts, inspired by a goddess, the muse Clio. The essay was once written deliberately as a piece of literature: Today most essays are written as expository, informative journalismalthough there are still essayists in the great tradition who think of themselves as artists.

Now, as in the past, some of the greatest essayists are critics of literature, drama, and the arts. Some examples of this biographical literature were written with posterity in mind, others with no thought of their being read by anyone but the writer.

Some are in a highly polished literary style; others, couched in a privately evolved language, win their standing as literature because of their cogency, insight, depth, and scope.

Many works of philosophy are classed as literature. The Dialogues of Plato 4th century bc are written with great narrative skill and in the finest prose; the Meditations of the 2nd-century Roman emperor Marcus Aurelius are a collection of apparently random thoughts, and the Greek in which they are written is eccentric.

Yet both are classed as literature, while the speculations of other philosophers, ancient and modern, are not. Certain scientific works endure as literature long after their scientific content has become outdated.

This is particularly true of books of natural history, where the element of personal observation is of special importance. Oratorythe art of persuasion, was long considered a great literary art. The oratory of the American Indianfor instance, is famous, while in Classical Greece, Polymnia was the muse sacred to poetry and oratory.

Today, however, oratory is more usually thought of as a craft than as an art. Most critics would not admit advertising copywriting, purely commercial fiction, or cinema and television scripts as accepted forms of literary expression, although others would hotly dispute their exclusion.Tangible tips and media pitch examples that will help you become a PR pitching pro in no time and write multiple types of persuasive media pitches.

I just got back from the LA Screenwriting Expo in Los Angeles.

The scope of literature

I was there to teach two classes and help some of my private students pitch, but I also did a lot of pitch coaching to the regular attendees. Writing a short book blurb is not only fun, but great practice for writing promotional copy of any kind.

Writing a pitch

This article gives you simple steps to follow to write a book blurb, and gives examples of both fiction and non-fiction back cover blurbs. You'll also find some useful links to websites with further information.

How To Write The Perfect Pitch Any good publicist knows that a pitch serves one purpose – to pique the interest of a journalist or producer enough to get. The beloved baseball classic now available in paperback, with an updated epilogue by Jim Bouton When Ball Four was first published in , it hit the sports world like a lightning arteensevilla.comsioners, executives, and players were shocked.

A detailed guide to writing a successful business pitch. A business pitch is a presentation by one or more people to an investor or group of investors, though it can also be an email, letter, or even an impromptu conversation.

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