Analysis of the coca cola company

The five forces measure the competitiveness of the market deriving its attractiveness. Medium Pressure Entry barriers are relatively low for the beverage industry: There is an increasing amount of new brands appearing in the market with similar prices than Coke products Coca-Cola is seen not only as a beverage but also as a brand. It has held a very significant market share for a long time and loyal customers are not very likely to try a new brand.

Analysis of the coca cola company

Summary Coca-Cola is a blue-chip Dividend Aristocrat that Analysis of the coca cola company increased its dividend for 56 consecutive years. I think investors should be careful not to assume that Coca-Cola has suddenly become more generous with its dividend income.

Introduction Coke is one of the most, if not the most, recognized brands in the world. KO is a blue-chip Dividend Aristocrat that has increased its dividend for 56 consecutive years.

Given the quality characteristics of Coca-Cola mentioned above, the company has enjoyed a legacy of being more highly valued by the market than most companies with similar fundamental growth rates. Sinceoperating earnings growth has averaged 5.

Over most of that time frame, Coca-Cola was paying out approximately half of its earnings to shareholders in the form of dividends. On the other hand, I think investors should be careful not to assume that Coca-Cola has suddenly become more generous with its dividend income.

As previously mentioned, the company has increased its dividend every year. FAST Graphs analyze out loud video: Valuing Coca-Cola in Multiple Ways There are numerous ways to examine and then ascertain the fair value of a business public or private.

I am often asked what do I think is the best metric to use when trying to determine fair value. My answer to this question is simple and straightforward. I believe that investors should evaluate any stock they are examining over as many valuation metrics as they can.

Therefore, my stock answer is to utilize every valuation resource at your disposal. Moreover, in addition to simply trying to ascertain valuation, I believe that examining various metrics also affords insights into important considerations such as dividend coverage.

In other words, is the dividend safe and can it be expected to continue growing? Finally, examining numerous metrics provides a perspective on whether or not the company in question is worthy of a more comprehensive research effort.

Analysis of the coca cola company

Summary and Conclusions In many ways, Coca-Cola is a tale of two investments. On the one hand, the company has produced an impeccable and even enviable record of consistent and above-average dividend growth.

Although its operating history has also been reasonably consistent, it has not been as solid as its dividend record.

However, the quality of this worldwide and highly recognized brand is really beyond question or challenge. On the other hand, Coca-Cola has also been historically highly valued by the market beyond what other companies with similar fundamental characteristics have enjoyed.

As a result, these high valuation headwinds have precluded Coca-Cola from outperforming the general market over the long run. Stated more directly, Coca-Cola has not been able to grow fast enough to overcome the headwinds that high valuation has caused.

In one sense, management teams might like to see their companies overvalued by the market because this usually reflects good short-term performance relative to operating performance. However, longer term high valuation makes it almost impossible for management to reward shareholders relative to their business results.

Nevertheless, Coca-Cola does seem to currently offer conservative investors an above-average dividend yield at a valuation that is aligned with historical norms for this company. However, I believe that investors should also be cognizant of the possible risk of long-term underperformance.

Consumer sentiment towards sugary soft drinks has certainly changed in recent years. The question is whether companies like Coca-Cola can adapt to these changing tastes?

If you enjoyed this article, scroll up and click on the "Follow" button next to our name to see updates on our future articles in your feed. I wrote this article myself, and it expresses my own opinions.

I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.The Coca-Cola Co's stock rating is based on fundamental analysis.

Don't miss KO stock next rating changes. View Coca-Cola Company (The) KO investment & stock information.

Coca Cola SWOT Analysis (6 Key Strengths in ) - SM Insight

Get the latest Coca-Cola Company (The) KO detailed stock quotes, stock data, Real-Time ECN, charts, stats and more. Nov 10,  · Dr Pepper Snapple is the perpetual third behind The Coca-Cola Company and PepsiCo in the U.S. carbonated soft drinks market, which has been shrinking for 10 consecutive years now, however CSDs.

The SWOT of Coca cola discusses the weaknesses, strengths, opportunities and threats for Coca Cola.

Analysis of the coca cola company

Brand equity is the strongest point in the SWOT of Coca Cola. The Coca-Cola formula is the Coca-Cola Company's secret recipe for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in as a publicity, marketing, and intellectual property protection strategy.

. This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer.

The Coca-Cola Company: A Short SWOT Analysis